We launched the #FichaUchi campaign to raise awareness about the inadvertent exposure of personal information among Kenyan citizens. Through a series of talk shows broadcasted on community radios across nine counties in Kenya, we sought to shed light on data protection and educate citizens with knowledge about their rights. The discussions touched on various facets […]

In 2023, the Ficha Uchi Focus Group Discussions (FGDs) covered 9 counties, aiming to delve deeper into citizens’ perceptions of personal data. This is what we learned. In East Africa, especially in Kenya, the progression of data protection regulations has often trailed behind more developed regions. Despite the notable advancement with the enactment of the Kenya […]

After the successful Ficha Uchi campaign we ran in 2023, reaching over 100 million people digitally, we assessed the impact of our messaging using a powerful tool called Swayable. Swayable operates on the principle of test and control sampling, a method widely employed in research and marketing to evaluate the effectiveness of interventions. The test sample comprises responses […]

In an increasingly digital world, our lives have become intertwined with technology, opening up avenues for both convenience and vulnerability. The digital age has ushered in new opportunities for scammers, and it seems no one is immune to their tactics. Building on our last data protection awareness campaign, we sought to address issues of data […]

Every day, we willingly or unwillingly disclose our personal information to individuals or organisations, often without awareness of how this data may be utilised. At the Open Institute, we have been educating Kenyans on how to handle their personal data more carefully, and what their data rights are, through a social media campaign dubbed #FichaUchi. […]

The World Coin phenomenon has rightly brought to the fore the conversation on data privacy and how our sensitive personal information can be collected and misused. World Coin, a company whose parent Tools for Humanity has obtained a registration certificate from the Office of the Data Protection Commissioner to collect Kenyans data, has been trending […]

#FichaUchi is a social media campaign that was aimed at demystifying the Data Protection concept by providing factual, age-appropriate information about Data Protection. In collaboration with Amnesty International Kenya, we are currently running the Data Governance programme with a purpose of guiding the operationalization of the Data Protection Act and ensuring that Kenyans benefit from […]