Ficha Uchi is an awareness campaign dedicated to educating citizens in Kenya, Uganda and Tanzania on data privacy, protecting their personal information, and ensure that they can exercise their rights under their country's Data Protection Act.
The campaign aims to enhance citizens’ understanding of data protection, focusing on each country’s Data Protection Act, their rights, and available recourse if data is misused. It educates the public on the Act’s impact and empowers them to protect their personal information.
Citizens Reached
195 million
Insights from
3 Countries
Radio Engagements
9 Shows
Why Ficha Uchi?
In 2020, a survey revealed that 54% of Kenyans were unaware of their right to privacy, and an overwhelming 90% did not know about the existence of the Office of the Data Protection Commissioner.
This alarming gap in awareness highlighted the urgent need for an awareness campaign that would educate the public on the then newly-constituted Office of the Data Protection Commissioner, which had been ratified after the Data Protection Act came into force in 2019.
“Ficha Uchi,” which means “hide your nudity” in Swahili, was chosen as the campaign’s name to capture attention and convey the importance of protecting one’s personal data.
Why Ficha Uchi?
In 2020, a survey revealed that 54% of Kenyans were unaware of their right to privacy, and an overwhelming 90% did not know about the existence of the Office of the Data Protection Commissioner.
This alarming gap in awareness highlighted the urgent need for an awareness campaign that would educate the public on the then newly-constituted Office of the Data Protection Commissioner, which had been ratified after the Data Protection Act came into force in 2019.
“Ficha Uchi,” which means “hide your nudity” in Swahili, was chosen as the campaign’s name to capture attention and convey the importance of protecting one’s personal data.
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